BASIC NEEDS
A speculative campaign platform for luxury fashion retail
THE IDEA
Fashion isn't essential.
Until it is.
What if Basic Needs was made for YOOX?
A campaign system with possible extensions:
OOH / Social / Motion / CRM / Display
Why it could belong to YOOX
3 rationable
lorem ipsum
lorem ipsum
Anna Maksymiuk | Creative Director
a.maksima@gmail.com