Campaign
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ATL
/
FMCG
TASTY IN ALL WAYS
(
11
)
/ task
The brand had an aim not only to promote their cottage cheese, but also they needed an image campaign to increase the awareness of the umbrella brand. Vkusnoteevo is a large dairy producer that has the word "tasty" in both its name and general slogan.
/ solution
Cottage cheese as it is not only a very popular dairy product, but also an ingredient that can be used to create many dishes.
We wrote a poetic manifesto "Living Deliciously" and created a delicious table-top video that showed the variety of cottage cheese dishes and the joy they bring.
/ my role
Creative direction, Copywriting, CEO
OTHER
PROJECTS
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