A double-layer copy for the Economist

In a world of post-truth and information noise — where the buzz around an event often matters more than the event itself, where headlines strive for clickbait and where information can be a tool of manipulation — we value those who remain an island of sanity and offer a full picture.

The ability to read and comprehend is the reader’s responsibility, but it becomes much easier when the picture is complete.

If I were to present this campaign, this would be the introduction.

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The Economist has always been one of my favorite brands when it comes to image campaigns. Their ads are smart, sharp, and ingenious — delivering that signature British style of intellectual irony, with just a hint of intellectual snobbery. They have long-standing tradition of minimalistic, text-based ads that challenge surface-level narratives and this is my little tribute to their style.

Note: This is a spec ad and is not intended to infringe on any copyrights. It has not been authorized or commissioned by The Economist and is shared solely as a creative exploration.