Nature Flow Lab Launch

TASK

Nature Flow Lab offers guided nature immersion coaching sessions designed for professional teams and start-ups feeling stuck in their progress. Through the subtle power of nature, the coach helps groups shift perspective, unlock group dynamics, and uncover fresh insights for their challenges.

The project website: www.natureflowlab.com

SOLUTION

The logo highlights the concept of flow: a wave cuts through the name, simultaneously separating and connecting the letters. The smooth line moving across the bold, static typeface using 'negative space’ technique to make the idea simple and visible.

The key visuals blend real imagery of flocking birds with tech-inspired dot patterns — illustrating the connection between natural processes and innovative insights.

Flocks in flight are a stunning example of collective intelligence: many birds moving as one dynamic, adaptive system. This natural phenomenon is a metaphor for aligned group potential — coordinated, resilient, and aimed toward new horizons — and for mindset shift through nature immersion — the core idea of Nature Flow Lab.

MY ROLE

Conception, Art-direction, AI-production, one-page website design