CREative director

BERLIN, GERMANY

Haribo Summer Vibe

Jul. 2025

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Full AI-production Campaign Experiment

Ok, this is my first full AI-production creative campaign experiment. After Midjourney launched img2video, the time has come.





Deliverables include:

🔹 30 sec video for Social media and digital screens

🔹 3 x 5 sec cut versions for Instagram Reels, Tiktok, YouYube Shorts

🔹 5 Key Visuals for OOH, indoor, press

🔹 Plenty of images for SMM posts and other channels to create a whole imaginary world of the brand




🧸 Disclaimer: This is a spec ad project and is not intended to violate any copyrights. It has not been authorised or commissioned by the mentioned brand and serves solely as a creative exploration.

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