MULTIFREEZE

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/ task

The manufacturer launched an innovative antifreeze that fits any car and can be topped up with any previously filled antifreeze. The key message was "suitable for any car". Objectives included increasing brand awareness and correcting brand positioning.

/ solution

Our approach was to to be as clear as possible. We developed a Tv campaign showing different cars in different locations with different drivers, emphasising that this antifreeze liquid is suitable for any car.

/ my role

Creative direction, CEO