MUSIC HEARS YOU

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/ task

Launch music-streaming campaign with a key message "Listen only to what exactly you want" and "In our music streaming you will find exactly your music". When your competitors are Spotify, Apple music and Youtube music, it’s quite a challenge to produce something worthwhile.

/ solution

Your music resonates with you. It has the power to liberate you, to let you be real, to let go the superfluous, to take off the husks. With every beat in this very emotional dance video, the heroine sheds her image and gets closer to her real self.

/ my role

Creative direction, script