EQUALISER

(

)

/ task

Key message we needed to deliver: "the smart Adaptec formula of Takayama engine oil adapts to all driving conditions with special chemical compounds and protects the engine".

/ solution

We used the recognisable image of the visual audio spectrum to show how the oil 'hears' each engine mode and instantly adapts to it. Developing the pitch presentation we used Midjourney AI to recreate a complex visual idea.

/ my role

Creative direction, CEO