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/ task

To run a non-standard advertising campaign for a forex broker via viral video. The challenge was that there were more than 10 messages that the client wanted to convey, such as: forex is better than keeping money under the mattress, better than salary, better than buying a car as a way to "invest", better than building a career and hoping for promotion.

/ solution

We came up with viral content in the form of a disco track with ironic lyrics and a catchy melody. And in the music video we made fun of all alternative ways to earn a good income besides forex.

/ my role

Creative direction, CEO