EXPLOSION

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/ task

Audience insight for this mineral water is — I want to enjoy life, eat and drink a lot, but I don't want to have consequences. The main challenge was to deliver Brand promise as a remedy that gets rid of the consequences of overeating without unpleasant digestive associations.

/ solution

We used a vivid and effective metaphor of huge balloons that hold people after eating, and the role of water was shown as an explosion of the balloon with water from inside. The campaign turned out to be so spectacular and memorable that it was used by the brand in a series of videos, print materials, POSM and all kinds of channels for more than 4 years. Directed by Mathias Zentner and VFX by Velvet medien design, Munich.

/ my role

Creative direction