GOLDEN DREAMS

(

)

/ task

Nika is a locally produced golden watch brand, competing with famous Swiss brands. The task was to develop a creative platform and conduct a launch campaign, on which the financial success of the brand largely depended.

/ solution

We developed the key message “All gold dreams of becoming Nika watches” and created a script in which gold bars from a vault are turned into Nika watches. The story was shot in a cinematic style by an international team — director Raf Wathion, CZAR, and CG studio Trizz, Barcelona and Berlin.

/ my role

Script