OIL FROM GAS

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/ task

Launch campaign for a premium engine oil produced using Oil From Gas technology. The main visual challenge was to create a ground-breaking demo for the complex process of producing oil from gas in a category where key demo images had already been created.

/ solution

We appealed to the premium car owners’ values of freedom and self-confidence while emphasising that product is hi-tech. All the scenes in the video were both a metaphor of a gas and an appeal to resonating values. For the demo we created a visual metaphor of gas turning into oil, using world-class CG.

/ my role

Creative direction, CEO