PURE TENDERNESS

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/ task

Launch of a new brand of laundry products. The following positioning should be communicated: Lamm gives softness and tenderness to the fabric after washing.

/ solution

Have you noticed that after laundry your favourite clothes become dry and even rough? So our heroine's jumper became rough with her. But after washing with Lamm, both the fabric and relationships with the heroine with became tender again. The talking jumper became the highlight of our campaign and made it stand out among typical adverts for housewives.

The campaign was recognised the best launch in category.

/ my role

Creative direction, script, CEO